Digital Strategy for Business Growth
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- Analysis
- Road Map
- Winning Digital Strategy
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Digital Strategy. Measurable Growth.
Audience Intelligence
Every good digital strategy begins with understanding the people who will drive it, from customers and prospects to internal staff. Who are they, what is their age range, what interests do they have, and how can we connect with them? For internal users, this may include mapping staff workflows to inform solutions like CRMs or automation systems.
This step provides the foundation for any digital marketing strategy or broader digital transformation. Insights gained here shape Content Strategy to match audience needs, and guide Branding & Positioning to ensure your identity resonates. At the same time, it informs CRM & Automation, making sure systems are designed for real-world users, not in isolation.
Customer Journey Strategy
A successful digital strategy doesn’t stop at knowing who your audience is — it must also understand how they engage with your business. We map every stage of the customer and user journey, from first awareness through to conversion, retention, and advocacy. For internal users, this includes mapping staff interactions with systems to remove friction and improve efficiency.
This step ensures your digital marketing strategy aligns the right touchpoints to the right channels. It drives the design of Social Media Strategy to engage audiences at the awareness stage, while SEO & SEM capture intent when customers are actively searching. It also informs Web, Mobile & Infrastructure requirements, so staff and customers alike move smoothly through the digital experience.
Industry & Competitive Insights
Every digital strategy and digital marketing strategy needs to be built on context. We research your industry landscape to understand emerging trends, competitive positioning, and market opportunities. This includes analysing direct competitors, benchmarking performance, and identifying gaps where your business can stand out. For digital transformation initiatives, we also look at how technology is reshaping your sector and what systems will give you a competitive edge.
The insights uncovered here connect directly into Branding & Positioning, helping to differentiate your business in the market. They also feed into Measurement & Analytics, creating the benchmarks and dashboards needed to track performance and prove ROI.
Strategic Goal Setting
No digital strategy is complete without clear, measurable objectives. We work with you to define business goals and growth targets, translating them into digital marketing strategy targets — whether that’s increasing leads, improving customer retention, or enabling internal efficiency through digital transformation. Every goal is backed by key performance indicators (KPIs) that show progress and return on investment.
This stage links directly to Measurement & Analytics, where goals are tracked in real time with dashboards and reporting. It also connects to CRM & Automation, ensuring systems are aligned to capture data, streamline processes, and support the outcomes you want to achieve.
Social Media Strategy
Social media is a cornerstone of any digital marketing strategy and plays a central role in broader digital strategy. We use the right platforms to reach your audience, build brand awareness, and drive meaningful engagement. For some businesses this means community-driven content, while for others it could involve lead generation campaigns or reputation management.
Insights from this stage shape Content Strategy, ensuring messaging is consistent across all touchpoints, and strengthen SEO & SEM by amplifying visibility. Social activity can also feed into CRM & Automation, creating a seamless link between engagement and customer management as part of digital transformation.
Your Digital Roadmap
The final step is bringing everything together into a clear and actionable digital roadmap. This is where insights, customer journeys, market analysis, goals, and channel strategies are translated into a step-by-step plan for growth.
The roadmap shows how your digital marketing strategy and wider digital transformation initiatives fit together — from content and branding to SEO, CRM, automation, and infrastructure.
It provides clarity on priorities, timelines, and resources, giving your business a structured path forward with measurable outcomes.
Real Results. Real Impact.
Altaira Services
Client
Altaira Services
Industry
Aged Care/Recruitment
Challenge
Manual candidate processing reduced speed and visibility across recruitment operations. Goal: Streamline workflows and increase team productivity.
Our Solution
We built a custom recruitment platform from the ground up, designed specifically for Altaira’s needs. The platform:
- Integrated directly with SEEK
- Automated candidate intake, scheduling, calendar & communication in one system
- Equipped recruiters with real-time dashboards and analytics
- Streamlined workflows to reduce manual processing
"The recruitment platform has digitsed our recruitment processes and improved our efficiency resulting in increase value”
Jelena Giro
Altaira Director
TGuard 27/7
Client
TGuard 24/7
Industry
Travel
Challenge
Travellers lacked a single, reliable source for real-time safety information, and TGuard had no streamlined way to manage safety alerts or engage users. A comprehensive digital strategy was needed to unify the app, web platform, and communication channels. The goal was to create a cohesive platform that delivers timely notifications, centralizes safety data, and provides a seamless experience for both travelers and TGuard administrators.
Our Solution
We delivered a complete digital strategy, web app to send data and notification, website driving traffic & app for distribution.
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Testimonials
“Our digital transformation has advanced significantly with Strike Media. They’re now our one stop digital partner, and we can always rely on them for expert advice and service.”
"Strike Media made everything easy and delivered a website we’re genuinely proud of, which is a refreshing change from our previous agency experiences."
"We are thrilled with our new website, Strike Media has proven to be consistently reliable and a highly effective digital partner."
"Strike Media created a professional and fresh brand for us and even named our business. Excellent work.”